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I’m still thinking about Youtube and videos, which I started with my post Poking Around in Youtube Insights. So my next couple of posts will talk as bit about YouTube and how to tweak your videos to make them more watchable.
For starters, here’s how many subscribers and video views my library’s Youtube account has received so far (since March 6, 2007):
- 191 subscribers
- 191,000+ video views total
- occasional video series (focusing on technology or special collections)
- one-off videos for upcoming programs
- videos for the annual report
- interviews with authors and artists
- an occasional book review
Looks like we are creating videos for marketing stuff, videos highlighting a collection or service, interviews with speakers … and an occasional book review. Makes sense – sounds like a library to me!
Current direction
Our current strategy for creating video is a pretty simple one. It’s “please make video, dump it to Youtube, and share on our website.” Can’t get simpler than that! And that has worked ok so far – some staff have really embraced that and make a lot of videos. Others use it when it makes sense. What’s this gotten us? We have a lot of videos up on Youtube that shows off our library, services, and staff. Not a a bad thing at all.
Our videos are generally watched, too:
- most popular video 23,300+ views
- third most pop video – patron created content!
- our 15 most popular videos are parody, interviews, interesting stuff about our collections, and kids and teens-related content
Our current video-making tools:
- video cameras – Three Flip cameras (too bad they stopped making these), a Canon GL2, a Sanyo Xacti, and a couple other video cameras.
- Software – iMovie, Final Cut Pro, Windows Movie Maker.
- Staff also use their own cameras/software…
Here’s what we plan to do in 2011:
- We have two new video series in the works (one that I’ll be directly involved with)
- I have started adding tags, contact info and urls to every post/video in youtube. I’m also making sure comments are answered.
- Working on a fledgling video room for staff. Currently, we have a room, we have a Mac and a PC, and we have a green wall.
- Starting in January, I’m buying some dedicated video mics, lights, and backdrops.
- And, we have a goal to be more multimedia-focused…
That’s what we’re doing, anyway. What are your library’s plans for video in 2011?
man with video camera from Bigstock
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